Design Principles:

1. User-Centered Approach: The redesign process focuses on understanding the needs and pain points of the target user, Eren, a business consultant new to the area, to ensure a seamless and intuitive user experience.

2. Streamlining User Journey: The goal is to enhance the user journey, connect disjointed pages, and reduce visual overload, leading to a more cohesive and efficient experience for users.

3. Minimalistic & Aesthetic Design: The redesign emphasizes a clean and modern aesthetic, with attention to consistent layouts, color schemes, and information formatting to improve readability and visual appeal.

4. Prioritization and Simplification: Multiple navigation bars and redundant options are condensed, and categories are prioritized to guide users efficiently through the website and reduce unnecessary complexity.

5. Consistency & Standards: The redesign focuses on maintaining consistency across the site and adhering to industry standards to create a more familiar and user-friendly experience.

Design Constraints:

1. Usability Challenges: The redesign process centers on identifying potential usability challenges during the sign-up process for water services on the Santa Cruz government website.

2. User Flow Analysis: The approach relies on user flow analysis to identify key heuristics and derive actionable solutions, with the aim of improving the overall user experience.

3. Focus on Water Services Sign-Up: The redesign is specifically targeted at addressing usability issues related to users signing up for water services, ensuring a smooth and efficient registration process.

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Overall, the Junior UX Designer uses a combination of design principles and constraints to create a more user-centric and visually appealing experience, addressing pain points and enhancing usability for users like Eren.