North Bay Live Music Website Redesign
2023
Role: UX Designer.
Overview:
Revamping a Local Bay Area music event website with focus on improving user experience and UI for users to more effectively locate local live music and bands.
Stakeholder Interview Insights
Problem
While North Bay Live Music offers users the largest data base of local bands and venues in the north bay area, it has a hard time keeping users on the site.
Solution
By Improving the site’s UI and making the most popular task flow more accessible and user friendly, more users will use the service to find more local events and bands
Hello
Meet Jerry Newton, 28
Goals & Needs
Find a way to filter out the genres of music he doesn’t like
Go out and find new bands playing near him. Meet new people and go out dancing. Help support local musicians
Pain Points/ Potential Solutions

He doesn't like when he goes out to a venue and discovers that the band plays classical pieces
He has to spend a lot of time search for live music events.
Find a place where Jerry can find information on what bands are playing / what genre music they play so that he doesn't waste his money on a ticket


Demographics & Behavior
Jerry is very outgoing, likes meeting new friends
Jerry is a data analyst
single
Enjoys spending his weekends dancing
Listen to live music
Doesn’t like classical music




User Interviews
8 Interviewees
Bay Area Residents
23-30 Years Old
People don’t know how to find out about live music events outside of Social media or word of mouth
“I enjoy having drinks with friends, and dancing”
Insights
“I hear about music events through friends or social media”
Frustrated
with how long it took them to scroll to a specific gig on any specific day
Usability Testing on Current Site
Users were unaware of search function because the colors are not accessible
Users wished
for a more easily scannable Artist Bio & Venue photos
User Centered Problem Statement
We believe improving this website would help music enthusiasts to explore and find new local artists, venues, and gigs in their area, while also receiving recommendations for upcoming events to enjoy live music experiences with their friends
User Flow
Initial Sketches
Competitor Analysis
Usability Testing
7 Participants
Accessibility
-
Add Arrows to Homepage's Caroseoul of Pictures
Bay Area Residents
23-30 Years Old
Aesthetics
-
Improve Color Schemes
-
Resize Homepage's Banner
-
Reformat Artist's Biography Section
Recognition
-
Add Underline for user's understanding of clickable links
-
Rename Headings:
-
"Featured Artist" to "Weekly Featured Artists"
We conducted usability testing to identify users top pain points when going through our task flow of find a local event on North bay live music. we then analyzed our findings and iterated our prototype to address the top issues users mentioned in our tests.
A/B Testing
for Color Scheme
A
50 Participants
Bay Area Residents
23-35 Years Old
B
20%
80%
Key-Takeaways
Included additional info on services NBLM offers to help users know what they can do on the site
Updated Information
Upgraded Features
UI Facelift
Include additional visuals by adding carousels of events and venues to match industry standards
Redesigned the UI based on our research findings to make the site more user friendly and accessible