SnapBudget

2022

Role: UX Designer

Overview:

A financial managing mobile application designed for low maintenance user experience focusing on camera features for in depth tracking.

Research Problem Statement

The aim of this study is to comprehensively examine individuals' attitudes towards their finances and assess how these attitudes influence their budgeting behaviors

Research Objectives

1. Understand how aware an individual is of their financial spending

2. Discover how each person plans to reach their financial goals

Hello

Meet Alex Ro, 25

Goals & Needs

Alex needs to learn how to organize finances for short and long term savings. She's wants to feel financially secure with her retirement and real estate investments while being able to go on vacations.

Her goal is to become more understanding of her finances by being able to review finances quarterly and yearly more time efficiently.

Pain Points/ Potential Solutions

Alex is annoyed with reviewing expenses and having missing data from cash transactions.

She struggles with determining big spending budgets for vacations.

She lacks the time with her long shifts at work to manage finances.

Demographics & Behavior

ISFT-J: Mostly Introverted, hardworking and reliable.
Full time nurse in ER department
Single
Likes to read nonfiction books, foodie
Loves to travel, low impact sports: Yoga and Golf
Dislikes high impact sports: Tennis, Basketball, Soccer, etc.

Research Questions

Interviewees

Empathy Map

3 Interviewees

Bay Area Residents

21-26 Years Old

Says

”I actually are really terrible on tracking them because I just can't promise myself to do it. I would like to check every day”

“I mostly transact with credit cards.”

“I spend most of the money on my wants. I mean, I don't think about before buying anything.”

Does

General plan for Financial Goals

Reviews Finances not as often as they want

Uses Credit Cards for most transactions where they can view expenses on bank statements

Thinks

Maintaining a budget and looking at finances often is inconvenient and time costly

Feels

Wants to be able to manage their finances more often and more time efficiently

Be able to be more involved in finance and budgeting

Pain

Convenience & Time

Lack of Planning for Financial Goals

Lack of Self Awareness of Finances

Gain

Convenient & Time Efficient Finance Tool

Planning function for Finance Goals

Categorized Expenses for Organization

User Centered Problem Statement

We believe that by offering financial organizational tools specifically designed for busy working professionals, we can foster financial self-awareness and enable individuals to create well-informed budgets that effectively align with their financial goals.

Competitor Analysis

Findings

'Linking to multiple accounts is a common feature
No Features regarding linking to multiple devices and international banks
Motivation/Goals for budgeting should be defined in onboarding to provide users clear usability